What Globalization Looks Like in the Digital Business Era

By J Katherine Bahr Transformative technology has remade global business structures time and time again. With the Industrial Revolution, dispersed cottage industries became centralized production hubs. In the 20th century, communication and transportation advances expanded markets and supply chains across the … Continue reading What Globalization Looks Like in the Digital Business Era

young lady learning sign language during online lesson with female tutor

Strategy-Making: Why You Should Care About Language and Communication

by Matthias Wenzel, Leuphana University of Lüneburg, Germany The digital transformation has generated new ways of communicating a firm’s strategy to relevant stakeholders such as investors, business partners, and customers. Among others, these ways of strategy communication include keynote speeches, … Continue reading Strategy-Making: Why You Should Care About Language and Communication

Keynote Speeches: How Do Great Speakers Effectively Communicate their Firms’ Strategy?

Keynote speeches have become a conventional way of communicating a firm’s strategy. Popularized by firms such as Apple, Google, Microsoft, and Facebook, more and more executives announce strategic moves such as market entries or the introduction of a new product … Continue reading Keynote Speeches: How Do Great Speakers Effectively Communicate their Firms’ Strategy?