Firms that have their roots in selling non-physical digital products, also known as “born digital firms,” can establish an international presence without ever physically setting foot in another country. But experience shows that many born digital firms are still choosing … Continue reading Why “Born Digital Firms” Should Have a Physical Presence in Foreign Markets
In a growing number of settings, product development is based on standardized tools that make it easier than ever to create a product and bring it to market. In the context of software development, no-code or low-code tools are increasingly … Continue reading Development Tools: Enabling Innovation, but at What Cost?
By J Katherine Bahr Transformative technology has remade global business structures time and time again. With the Industrial Revolution, dispersed cottage industries became centralized production hubs. In the 20th century, communication and transportation advances expanded markets and supply chains across the … Continue reading What Globalization Looks Like in the Digital Business Era
by Niloofar Abolfathi Industry changes that lower customer frictions can be surprisingly beneficial for companies. Building on the global telecommunications industry, we document how a reduction in customer switching costs following mobile number portability increases industrywide profitability. We explain this finding based … Continue reading Don’t Trap Your Customers
by Matthias Wenzel, Leuphana University of Lüneburg, Germany The digital transformation has generated new ways of communicating a firm’s strategy to relevant stakeholders such as investors, business partners, and customers. Among others, these ways of strategy communication include keynote speeches, … Continue reading Strategy-Making: Why You Should Care About Language and Communication