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Strategy-Making: Why You Should Care About Language and Communication

by Matthias Wenzel, Leuphana University of Lüneburg, Germany The digital transformation has generated new ways of communicating a firm’s strategy to relevant stakeholders such as investors, business partners, and customers. Among others, these ways of strategy communication include keynote speeches, … Continue reading Strategy-Making: Why You Should Care About Language and Communication

Keynote Speeches: How Do Great Speakers Effectively Communicate their Firms’ Strategy?

Keynote speeches have become a conventional way of communicating a firm’s strategy. Popularized by firms such as Apple, Google, Microsoft, and Facebook, more and more executives announce strategic moves such as market entries or the introduction of a new product … Continue reading Keynote Speeches: How Do Great Speakers Effectively Communicate their Firms’ Strategy?

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How Do Globally Scaling Digital Firms Navigate Competing Strategic Demands? 

Recent research published in the Global Strategy Journal, coauthored by Esther Tippmann (National University of Ireland Galway), Sinéad Monaghan (Trinity College Dublin) and Becky Reuber (University of Toronto), shows that the need for both replication and entrepreneurship loom large for … Continue reading How Do Globally Scaling Digital Firms Navigate Competing Strategic Demands?