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Why “Born Digital Firms” Should Have a Physical Presence in Foreign Markets  

Firms that have their roots in selling non-physical digital products, also known as “born digital firms,” can establish an international presence without ever physically setting foot in another country. But experience shows that many born digital firms are still choosing … Continue reading Why “Born Digital Firms” Should Have a Physical Presence in Foreign Markets  

What Globalization Looks Like in the Digital Business Era

By J Katherine Bahr Transformative technology has remade global business structures time and time again. With the Industrial Revolution, dispersed cottage industries became centralized production hubs. In the 20th century, communication and transportation advances expanded markets and supply chains across the … Continue reading What Globalization Looks Like in the Digital Business Era

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Strategy-Making: Why You Should Care About Language and Communication

by Matthias Wenzel, Leuphana University of Lüneburg, Germany The digital transformation has generated new ways of communicating a firm’s strategy to relevant stakeholders such as investors, business partners, and customers. Among others, these ways of strategy communication include keynote speeches, … Continue reading Strategy-Making: Why You Should Care About Language and Communication