By J Katherine BahrIn many digital markets that arose over the last 20 years, companies face a conundrum: before their products can create value, they first need to establish a large user base. These strong network effects in much of … Continue reading When are Freemium Strategies Effective?
This pivotal work uncovers an empirical relationship between governance style and location choice—previously treated as independent. By Steve HeislerWhen outsourcing and offshoring decisions need to be made, companies often turn to academic papers as guideposts to ensure they haven’t missed … Continue reading Most Research on Corporate Outsourcing Falls Short on a Holistic Level, Says a New Study
By Sarah Steimer Open, diversified and large networks are known to spur innovation at companies, but managers may discourage their development when they implement pay-for-performance incentives. These plans — which typically rely on short-term and quantitative performance metrics — actually … Continue reading Considering Pay-for-Performance Incentives? You May Put Innovation at Risk
By Joost Rietveld In 2012, the Wall Street Journal published an articled titled “When Freemium Fails”. The article remarked that, despite the attractive features of the popular digital business model, many freemium products fail to attract sufficient users, let alone … Continue reading When Freemium Succeeds
By Yan “Anthea” Zhang (Rice University), Jin Chen (University of Nottingham Ningbo China), Haiyang Li (Rice University), Jing Jin (University of International Business and Economics, China) In a mature stock market, reputation of underwriters signals the underlying quality of IPO … Continue reading How Are Underwriters and IPO Firms Paired in a Nascent Stock Market?—Implications for Securities Regulators and Investors