person holding black android smartphone

Emerging Market Multinational Enterprises Should be Taken More Seriously, a Recent SMS Collection Argues

by Matthias Wenzel, Leuphana University of Lüneburg, Germany History shows us that many multinational enterprises originate in Western industrial economies. Yet, these enterprises are not alone anymore. Huawei, TikTok, and WeChat are just a few examples of “emerging market multinational … Continue reading Emerging Market Multinational Enterprises Should be Taken More Seriously, a Recent SMS Collection Argues

young lady learning sign language during online lesson with female tutor

Strategy-Making: Why You Should Care About Language and Communication

by Matthias Wenzel, Leuphana University of Lüneburg, Germany The digital transformation has generated new ways of communicating a firm’s strategy to relevant stakeholders such as investors, business partners, and customers. Among others, these ways of strategy communication include keynote speeches, … Continue reading Strategy-Making: Why You Should Care About Language and Communication

Keynote Speeches: How Do Great Speakers Effectively Communicate their Firms’ Strategy?

Keynote speeches have become a conventional way of communicating a firm’s strategy. Popularized by firms such as Apple, Google, Microsoft, and Facebook, more and more executives announce strategic moves such as market entries or the introduction of a new product … Continue reading Keynote Speeches: How Do Great Speakers Effectively Communicate their Firms’ Strategy?