
Directed by Words: How Entrepreneurs Rely on Salient Frames to Devise a Market Entry Strategy
by Kisha Lashley Language is powerful; scholars have shown that organizations rely on language to guide stakeholder interpretations to create value for the focal firm. For example, entrepreneurial firms can use language to access resources and to generate other support … Continue reading Directed by Words: How Entrepreneurs Rely on Salient Frames to Devise a Market Entry Strategy