By J Katherine BahrIn many digital markets that arose over the last 20 years, companies face a conundrum: before their products can create value, they first need to establish a large user base. These strong network effects in much of … Continue reading When are Freemium Strategies Effective?
This pivotal work uncovers an empirical relationship between governance style and location choice—previously treated as independent. By Steve HeislerWhen outsourcing and offshoring decisions need to be made, companies often turn to academic papers as guideposts to ensure they haven’t missed … Continue reading Most Research on Corporate Outsourcing Falls Short on a Holistic Level, Says a New Study
