by Matthias Wenzel, Leuphana University of Lüneburg, Germany The digital transformation has generated new ways of communicating a firm’s strategy to relevant stakeholders such as investors, business partners, and customers. Among others, these ways of strategy communication include keynote speeches, … Continue reading Strategy-Making: Why You Should Care About Language and Communication
Keynote speeches have become a conventional way of communicating a firm’s strategy. Popularized by firms such as Apple, Google, Microsoft, and Facebook, more and more executives announce strategic moves such as market entries or the introduction of a new product … Continue reading Keynote Speeches: How Do Great Speakers Effectively Communicate their Firms’ Strategy?
By Henry Lopez-Vega and Nicolette Lakemond The rise and downfall of well-known EMNEs has raised interest in understanding how these firms build and destroy innovation capabilities. Even though investments in R&D, manufacturing, and acquisition of global innovation capabilities played a … Continue reading Open and nonmarket strategies for innovation capability building in emerging markets
By J Katherine Bahr The largest and fastest growing companies of the 21st century almost unilaterally seem to leverage an ecosystem strategy: putting themselves at the center of a platform that connects products and companies to solve an over-arching customer … Continue reading Can Established Companies Adapt From Product Strategies to Ecosystem Strategies?
Recent research published in the Global Strategy Journal, coauthored by Esther Tippmann (National University of Ireland Galway), Sinéad Monaghan (Trinity College Dublin) and Becky Reuber (University of Toronto), shows that the need for both replication and entrepreneurship loom large for … Continue reading How Do Globally Scaling Digital Firms Navigate Competing Strategic Demands?